Pre-Launch capaign for The Wine Collective. Merging three of Australia's most established and largest online wine retailers under one roof.

Project Coordinator - Reuben Bajada
Development - Phil Venegas
Copy - Meaghan Gall, Lisa Percy, Reuben Bajada
Design - Nick White, Warren Rivas
Photography - Warren Rivas, Nick White
Art Direction - Nicola Dunbar-Mann, Nick White
Set Stylist - Nicola Dunbar-Mann
Video production - Warren Rivas
Video presentation and voice over - Felix Gentle

Email communications for before the launch. Building intrigue and rekindling trust with existing dormant customers.

Squeeze pages. Dynamic content for the three different brands.

Pre-launch microsite. Dripping content over time with a focus on video. 

A lift in style for social media photography. This also created opportunity to use across product pages on the new TWC website.

All photography by me, retouched by me, with styling and art direction assistance by Nicola Dunbar-Mann.